Writing Your Way Out Is Not a Fantasy - It's a Business Model

How business writing becomes your first solo asset when starting a business in your 50s

Gregg B.

Jul 21, 2025

Fountain pen writing on lined paper - business writing skills for solopreneurs over 50

Photo by Aaron Burden on Unsplash

Cover Story (The Desk’s View)

You've spent decades writing other people’s success stories.

Reports no one reads but everyone needs.
Now you wonder if it’s too late to write your own story.

That writing muscle you’ve flexed in fluorescent-lit conference rooms since Bush Sr.?
It still works.

And it’s about to make you money.

Writing isn't your problem.

You’ve written white papers, training manuals, and slide decks for people too lazy to read them.

Client acquisition doesn’t keep you up at night.

Every memo trained you to make a case.

You learned to sell ideas to people who didn’t want them.
Same thinking. Different bank account.

Companies pay consultants to document processes you created for free, then lay you off to cut costs.

They sold your brain back to the company at $400/hour.

Writing is a pivot tool, not just a skill.

The “build first, market later” crowd misses this: writing forces you to figure out what you’re selling.

What you can articulate and deliver.

What you can charge for - and why anyone should care.

Writing is the cheapest way to validate your business.

You don’t need a funnel.

You need a point of view.

By the time they call, they already know you get it.

If this hits, subscribe. This newsletter is for midlife solopreneurs writing their way to clients, clarity, and cash flow.

Here's the part no one tells you:

You can’t see the forest through the trees you’ve climbed for 25 years.
What seems like common sense is uncommon wisdom earned through experience they lack.

You don’t need a big idea.

Most solopreneurs solve old problems with proven methods for people who just realized they have them.

Start writing for yourself, not for people who never put you in their succession plans.

Still with me?

Then keep going.
Keep reading.
And keep writing.
Start with your story.
And make sure you own it this time.

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